Chapter 364: Pet Apparel Brand

After confirming everything,

Chen Mo picked up the phone and called the Beijing Nanhe Coffee office directly.

Once the call connected,

he briefly informed them of the number of new branches planned for the next round of expansion, then hung up.

His gaze fell on the rough draft paper in front of him, where the words “Nanhe Coffee” were written. He added a big exclamation mark at the end.

Right now, Nanhe Coffee was full of uncertainty, yet it felt like it could turn a profit at any moment.

But there was no point overthinking it.

Even if Nanhe Coffee did become profitable, they could always open more branches to offset the earnings from the Coffee Shop chain.

He estimated next month’s expenses for the Mingri Group. After confirming there were no issues, Chen Mo finally let out a sigh of relief.

He reached for a magazine sitting on the table.

It was the latest issue of Men’s Uno, the one he had modeled for not long ago.

The magazine had just been officially released yesterday. Consultant Linda had gone out of her way to have a copy delivered to him.

He flipped through it casually and couldn’t help but be amazed.

That was actually him. He hadn’t expected that wearing a suit would make him look this good.

He then turned to the back of the magazine to check the price.

188 yuan.

One magazine cost 188 yuan. If someone bought a few thousand copies, that would be tens of thousands.

Suddenly, the 20,000 yuan he was paid felt a bit low.

What a rip-off!

Chen Mo couldn’t help but grumble about the magazine’s director, then set the magazine aside.

The main reason he’d wanted to look through it was to see whether the magazine had revealed anything about his identity.

After flipping through the entire issue, he confirmed that there was no personal information disclosed.

Of course, the biggest giveaway was his face. But since he usually wore casual sportswear, his overall vibe was completely different from the one in the magazine.

He believed that even if someone walked past him on the street while holding the magazine, they probably wouldn’t recognize him as the person in the photos.

At most, they might think he just looked a lot like the guy in the magazine.

With that confirmed, Chen Mo felt more at ease. There was basically no risk of exposure.

That Consultant Linda turned out to be quite reliable. She hadn’t leaked any of his information.

…………

Changfeng Apparel.

In the conference room,

Jiang Cheng sat at the head of the table, looking around at everyone as he began to speak.

“Today’s meeting is mainly to discuss the future development of our clothing lines and how we should go about constructing the new factory.”

“If anyone has ideas, feel free to share.”

Jiang Cheng glanced down at the neat handwriting in his notebook, then looked back up at the room.

“General Manager Jiang, I have a few thoughts on the clothing sector,” Xu Yaning spoke up when no one else did.

“Go ahead,” Jiang Cheng replied, turning to look at her. As the head of the Design Department, Xu Yaning certainly had more expertise in clothing than he did.

Xu Yaning picked up the prepared materials in front of her.

“There are many categories in the clothing industry—sportswear, denim, down jackets, formalwear, travel wear, pet apparel… Each type has its own niche. For now, our main focus at the Clothing Factory has been on sportswear and denim dresses, which we should continue. These categories have a large consumer base.”

“Of course, due to the recent launch of the Pet Park, we’ve shifted our focus to pet fashion. Over the past few weeks, I’ve done some research into this market. Many pet owners like to dress their pets in different outfits. Some buy them, others modify their own clothes for their pets. Either way, pet fashion isn’t yet widespread in the domestic market.”

“That’s why this is the right time for us to increase our investment in pet fashion. With the Pet Park drawing attention, pet apparel is likely to enter the public eye very soon.”

“But this brings up a question: should our pet fashion line share the same brand as our human clothing line? If they do, will some people feel uncomfortable wearing the same brand as their pets?”

“It’s hard to say, but we can preemptively avoid this issue by creating a separate brand for pet fashion under the Changfeng Apparel umbrella.”

“This way, even if people find out that the pet fashion line is part of Changfeng Apparel, they won’t overthink it, since the brand names are different.”

As Xu Yaning finished the first page of her presentation, she flipped to the second.

The idea of creating a separate brand for pet fashion had only occurred to her yesterday.

The reason?

She had overheard a conversation between two new designers in the studio.

“You know, we wear Changfeng Apparel clothes, and now the dogs do too. Feels kind of weird, doesn’t it?”

“What’s weird about it? It’s just a name. It’s not like you’re wearing dog clothes.”

“…”

After hearing that exchange, she couldn’t stop thinking about it. Personally, she didn’t mind wearing the same brand as a dog.

But she didn’t speak for everyone.

There are definitely others who care about this. If they don’t make any changes, they’re bound to lose these clients.

So,

After thinking it over, she decided it would be best to re-register the Pet Fashion brand.

That way, they could completely put an end to this kind of issue.

As Xu Yaning explained, everyone in the conference room nodded in agreement.

Jiang Cheng also gave a slight nod and spoke slowly.

“You can discuss the registration of the Pet Fashion brand with Lawyer Tang.”

“Understood, General Manager Jiang!”

Xu Yaning responded immediately. She was fairly familiar with Lawyer Tang.

In the beginning, when their clothing designs were first created, it was Lawyer Tang who helped them register everything. Later, after they became more familiar with the copyright registration process, they stopped relying on her as much.

So,

She felt no pressure about reaching out to Lawyer Tang to get more information on registering a clothing brand.

With the branding matter settled, she continued.

“In addition to the areas we’ve already discussed, our Clothing Factory will also expand into other apparel sectors—shoes, trench coats, down jackets, and so on. These will need to be developed step by step; we can’t rush it. Also, the materials, techniques, and craftsmanship for some of these garments are quite different, so we’ll need to split production across different workshops.”

“Lastly, when it comes to formalwear and evening gowns, I don’t recommend getting involved just yet. Our Clothing Factory hasn’t built up a strong reputation yet, and those areas require a certain level of brand recognition. We should hold off until we’ve made a name for ourselves.”

“But there’s no need to worry too much about that. President Chen has already taken the lead in exploring the formalwear market.”

With that, Xu Yaning had finished presenting all the materials she had prepared.

A round of applause echoed through the conference room.

After clapping, Jiang Cheng looked at Xu Yaning with a puzzled expression.

“You mentioned that President Chen has already taken the lead in exploring the formalwear sector. What exactly do you mean by that?”

“You all probably don’t know yet. I only found out by chance myself. General Manager Jiang, take a look at this and you’ll understand.”

Xu Yaning gave a faint smile, then pulled a magazine from beneath her stack of documents and handed it to Jiang Cheng.