Chapter 309: Live Streaming Rights

Ring ring ring!

The phone on the desk suddenly rang.

Fang Chang glanced at it, picked it up, and saw that it was an unfamiliar number.

He hesitated for a moment before answering.

“Hello?”

Fang Chang greeted casually, but his expression quickly changed.

…

“Mm, I need to think this over. I’ll get back to you later.”

“Yes.”

After saying that, Fang Chang hung up.

“What happened?” Wei Yan asked, noticing the change in Fang Chang’s expression.

“It was the person in charge of Shewei Live.”

“To discuss the live streaming rights?”

“Yeah, but they want to buy out the exclusive rights.”

“For how much?”

“One hundred and fifty million,” Fang Chang said slowly, looking up at Wei Yan.

Zhao Bowen, who was standing nearby, gasped in shock when he heard the number.

One hundred and fifty million!

Shewei Live really dared to throw out a number like that.

Wei Yan tapped his fingers lightly on the table, falling into thought.

Based on their last discussion with the Sky Pavilion Club, Extreme Survival was showing signs of going viral, but it hadn’t truly exploded yet.

For a game to be considered a true phenomenon, it needed at least ten million players. Extreme Survival currently had just over 6.5 million.

There was still a gap before reaching that milestone.

And beyond just numbers, a truly viral game had to stand the test of time. It might hit ten million users in the short term, but it could also fade just as quickly.

So for now, the licensing fee for Extreme Survival couldn’t be set too high.

Around 30 million total was a reasonable estimate—not for a buyout, just for standard licensing.

If they licensed to all four of the top live streaming platforms, the total would be around 120 million.

Shewei Live’s offer seemed high, but in reality, it was only 30 million more.

To try and buy out the exclusive rights for that? Completely unrealistic.

With that thought, Wei Yan refocused and looked at Fang Chang and Zhao Bowen.

“Turn them down. The price isn’t right. Besides, I think our top priority now should be promoting Extreme Survival. If we license it to multiple platforms, the exposure will grow even faster.”

“As long as the player base grows large enough, we’ll make a solid profit just from users buying Monthly Cards.”

“There’s no need to sacrifice long-term growth for short-term gains.”

Fang Chang and Zhao Bowen nodded in agreement.

Exactly.

If the game’s player count kept rising and it truly exploded in popularity, then what would 150 million even mean?

That could easily be just one month’s revenue from Extreme Survival.

The three quickly reached a consensus: they would not accept a buyout for the game’s streaming rights.

And they would only license it for one year.

Even though a one-year term might lower the licensing fee, if Extreme Survival blew up within that year, the next round of licensing would be worth far more.

So even if the current deal brought in less money, they would still stick to a one-year term.

The only regret was 【Tianlong】. Back then, the company’s owner had been too focused on short-term profits and had sold off the rights too early—and it was a permanent buyout.

The three of them continued monitoring the live streaming situation.

During that time, a few more platforms called, hoping to secure the streaming rights for Extreme Survival. Two of the other top-tier platforms also proposed a buyout, but Fang Chang rejected them all.

…

Changfeng Apparel,

Office Building,

Design Department.

A few designers were gathered around an orange tabby cat, carefully dressing it in a new outfit.

“Wow! So cute!”

“I love it!”

“I didn’t expect it to look this good in clothes!”

…

The designers couldn’t help but exclaim in delight as they looked at the dressed-up cat.

Xu Yaning stood nearby, observing the outfit. She nodded in approval—it looked great.

“Alright, we’ll go with this design. Check again to make sure the cat isn’t uncomfortable wearing it. If there are any issues, adjust the fit as needed.”

“Once everything’s confirmed, coordinate with the workshop. We’ll produce different sizes based on various cat breeds. Don’t make too many for each size—300 pieces per size will do.”

Xu Yaning turned to the designers and spoke calmly.

“Yaning-jie, what kind of designs should we work on next?” Zhou Yu walked over and asked.

“Let’s move away from the cute style for now. Try something cool, aloof, funny… All kinds of styles. Make at least one or two samples for each. And do the same for dog clothing.”

Xu Yaning thought for a moment, then gave her instructions.

Since it’s a fashion show, the clothing styles definitely can’t be too monotonous. They need to be diverse to make the show truly exciting.

And a fashion show won’t just be a one-time event, so they’ll need to design a sufficient variety of outfits.

Each style doesn’t need to be produced in large quantities right away. Once the outfits are launched, they can adjust production based on how popular each one becomes.

“Got it, Sister Yaning.”

After receiving the assignment, Zhou Yu hurried back to her workstation and dove into work.

Xu Yaning took a look around the Design Department, gave a few pointers to some of the new designers, then left the department.

She headed up to the second floor and knocked on the door before entering the manager’s office.

“Department Head Xu, is something the matter?”

Jiang Cheng was standing by the water dispenser. Seeing Xu Yaning walk in, he asked casually.

He had just returned from the Shoe-making Workshop and was about to get a drink when Xu Yaning arrived.

“General Manager Jiang, the first outfit has already been completed. Everyone in the Design Department has now grasped the essentials of creating pet fashion. I expect we’ll be seeing more designs coming out soon.”

“I was thinking, once all these pet fashion items are made, relying solely on the fashion show at the Pet Park might not be enough. Should we consider expanding our sales channels?”

Xu Yaning voiced her concern.

When Pang Tao had delivered the cats and dogs last time, she had spoken with him and learned that the fashion shows at the Pet Park wouldn’t be held daily—only once or twice a week.

After all, since it’s a performance-based attraction, people would eventually grow tired of it if it ran too frequently.

Of course, during the park’s grand opening period, they might hold shows every day to draw in visitors.

But even if the Pet Fashion Show were held daily, the only customers buying pet fashion would be those visiting the Pet Park. That wouldn’t generate much in terms of sales volume.

“Oh, I’ve thought about this too. Relying solely on the Pet Fashion Show definitely won’t cut it. I’ve already made some plans to address this. Since you’re here, you might as well hear them.”

Jiang Cheng nodded in realization, then filled a cup with water and returned to his seat.

Naturally, he also handed a cup to Xu Yaning.

“Let’s sit down and talk.”