Chapter 365: The Pet Live Streaming Account

Jiang Cheng took the magazine and glanced at it curiously.

On the cover, bold characters immediately caught his eye.

Men’s Uno.

But almost instantly, Jiang Cheng froze. He blinked in disbelief and looked closely at the person on the cover.

This…

He had been working with President Chen for quite some time now. Although the person in the photo had a slightly different aura than the President Chen he knew, he was certain—it was him.

Still in disbelief, he flipped open the cover and began reading through the contents.

To his astonishment, a large portion of the entire magazine was filled with photos of President Chen.

After a long moment, Jiang Cheng finally snapped out of it and looked up at Xu Yaning.

“Where did this magazine come from?”

“This is a very well-known domestic magazine. They focus heavily on fashion, and everything featured in it is at the cutting edge of the industry.”

“And President Chen appearing in this magazine clearly shows he’s trying to gain deeper insight into the formalwear market. It’s a way to pave the road ahead for our Clothing Factory’s future in formalwear.”

Xu Yaning explained.

She had bought the magazine just yesterday. In order to broaden her horizons and find inspiration, she often purchased fashion magazines to deepen her understanding of the industry.

When she first saw the photos in Men’s Uno, she had been stunned too.

For a moment, she thought it might be someone who just looked a lot like President Chen.

But after a closer look and examining the details, she was sure—the person in the photos was indeed President Chen.

As the president of a major corporation, there was no way he was modeling for money.

If it wasn’t for profit, then it had to be for research—getting to know the formalwear industry. After all, a magazine like Men’s Uno truly stands at the forefront of fashion.

Learning from such sources would undoubtedly yield twice the results with half the effort.

And President Chen was truly dedicated—he actually went and modeled himself. Shooting for a magazine isn’t easy. The process is tedious and exhausting.

Compared to President Chen’s hands-on approach and fearless drive, Xu Yaning started to feel she had been too relaxed. If even the president of the entire group was working this hard, then she needed to push herself even more.

Hearing Xu Yaning’s explanation, Jiang Cheng couldn’t help but feel a wave of emotion.

President Chen already had so many companies under his name, yet he was still thinking about the Clothing Factory.

That was his own failure.

If he had done a better job, President Chen wouldn’t have to divide his attention and worry about the Clothing Factory’s future in the midst of his busy schedule.

Jiang Cheng felt a twinge of guilt and silently vowed to work harder, to shoulder more of the burden for President Chen.

After confirming his thoughts, he looked up at Luo Yuan from the Business Department.

“Any new progress on the agency front?”

Securing agents had always been a critical issue for the Clothing Factory. But due to the brand’s low recognition and relatively high agency fees, the Business Department hadn’t made much headway.

“General Manager Jiang, we secured three new agents last month, all located in Jiang City.”

Luo Yuan quickly replied.

“Three new agents?”

Jiang Cheng was momentarily stunned. In previous monthly meetings, the Business Department had consistently reported zero new agents. He hadn’t expected them to land three this time.

That was truly surprising.

“Yes, General Manager Jiang.”

Luo Yuan nodded and then explained further.

“I looked into the reason. Recently, Nanhe Coffee launched a new Pastry Combo, which has attracted a lot of customers.”

“And because our clothing stores in Jiang City offer coffee vouchers, the sales of clothing there have also seen a significant boost.”

“The Business Department’s sales reps leveraged this trend to secure three new agents, all located near Nanhe Coffee branches.”

“Based on this, I’ve come up with a great idea.”

Luo Yuan spoke with a hint of excitement.

“An idea? Let’s hear it.”

Jiang Cheng looked at Luo Yuan with interest.

“Here’s the thing, General Manager Jiang. Right now, our best-performing stores are in Jiang City, especially after Nanhe Coffee’s Pastry Combo started drawing more foot traffic.”

“From the current data, it’s clear that our monthly clothing sales are closely tied to Nanhe Coffee’s customer flow.”

“The core reason is that customers receive coffee vouchers when they buy clothes at our stores.”

“So, we can absolutely use this to our advantage when looking for new agents.”

Luo Yuan laid out his thoughts slowly, a rare confidence showing on his face.

“What’s your plan?”

Jiang Cheng looked at Luo Yuan, deep in thought.

“So, we’ll make this our strategy. Wherever Nanhe Coffee expands, we’ll shift our focus for recruiting agents to that city.”

“For example, right now, Nanhe Coffee is only present in Jiangcheng and Beijing. We can concentrate all our agent recruitment efforts on these two cities.”

“Jiangcheng is easy, since it’s the headquarters of our Clothing Factory. As for Beijing, we’ll need to send a few people over. As long as we make good use of the synergy with Nanhe Coffee, we should be able to bring in some agents.”

Luo Yuan laid out all the thoughts he had.

Jiang Cheng nodded. He wasn’t entirely sure how effective this approach would be, but considering they had already recruited three agents in Jiangcheng this month alone, it was clear that the strategy had at least some merit.

“Alright, let’s go with this plan. As for the salespeople going on business trips to Beijing, you can decide internally. Once you’ve finalized the list, submit it to Finance. They’ll handle the travel expenses accordingly.”

“Understood, General Manager Jiang.”

Luo Yuan responded promptly, already starting to consider the best candidates.

Expanding into the Beijing market would definitely require top-tier sales skills.

With the agent recruitment plan settled…

Jiang Cheng turned his attention to Liu Jie.

“How’s the preparation going for the pet live streaming account?”

Ever since they had decided on Pet Fashion as the main development path in collaboration with Pet Park, the live streaming team had come up with the idea of creating a new account dedicated to Pet Fashion.

Through this account, they could raise and feature a few adorable pets, gradually building a fanbase. Once Pet Fashion officially launched, they could dress these pets in Pet Fashion products for promotion.

The Pet Fashion Show hosted by Pet Park could also be streamed live through this account.

But for now, the most important task was getting the account off the ground.

“General Manager Jiang, the pet live streaming account has already been set up. Next, we’re moving into the nurturing and growth phase.”

“During this time, we’ll post videos of cute pets. We’ve got plenty of material—our pet models from the Clothing Factory and the stray cats and dogs from Pet Park are all great sources.”

“Plus, helping stray animals is a hot topic. We can definitely ride that wave and gain some traction.”

Liu Jie quickly gave a rundown of the current status of the account.