Chapter 301: Offline Promotion

Stationery!

Practice books!

As Wu Yu spoke, Li Shen’s eyes lit up as well.

That’s right.

The people watching Academic Subject Live Streams are mostly there to study. Selling study-related products to them shouldn’t be a problem at all.

And with the number of viewers for Academic Subject Live Streams still growing, once this type of content really takes off, study-related items will definitely sell well.

Not to mention, many parents are already listening to the lessons during the streams, which means they have a certain level of trust in the streamers.

So when they want to buy stationery or other study-related products, the first thing that comes to mind will naturally be the products sold through the streaming room.

Of course,

Selling products is fine, but quality control must be top-notch.

And when it comes to educational materials, they directly affect the children’s academic performance, so there’s no room for carelessness.

Another important reason is that this also concerns the reputation of Boring Short Video, and indirectly, the reputation of the Mingri Group.

“What do you think, Brother Shen? Are you on board with this plan?”

Seeing Li Shen’s expression, Wu Yu could tell he was already on board.

Hearing Wu Yu’s words, Li Shen came back to his senses and slowly spoke.

“This plan works, but we have to be very careful when selecting products. It concerns the children’s education, so we can’t afford to be careless.”

“I understand, Brother Shen.”

Wu Yu nodded.

“We’ve already hired a lot of professionals. I’ll have them handle quality checks. Anything that doesn’t meet the standard will be eliminated.”

“As long as you’ve got a handle on it, I’ll leave this matter to you.”

Li Shen handed the task over to Wu Yu without hesitation. After all, Wu Yu had experience running business operations before.

“Don’t worry, Brother Shen. I’ll make sure it’s done right.”

Wu Yu patted his chest and spoke with determination.

…

Linshui City,

Teacher-training university,

Inside the student dormitory.

Liu Weiwei and Yang Yaoyao were sitting together, deep in discussion.

“Yaoyao, I checked the data. As long as we can bring in 1,000 student parents, we can raise the live stream rate to 200 yuan per hour.”

Liu Weiwei spoke with excitement.

“But we’ve already posted in every group we could. How are we supposed to promote it further?”

Yang Yaoyao looked troubled. Of course she wanted to reach 200 yuan per hour.

But over the past few days, they had already joined every tutoring group and parent group they could find and shared information about Boring Short Video’s live streams.

Naturally, they ran into some setbacks. Quite a few groups kicked them out right after they posted.

Especially the tutoring groups—those had already blacklisted them.

At this point, promoting Boring Short Video through group chats had become extremely difficult, with barely any results.

Currently, most of the platform’s promotion relied on word-of-mouth among parents of classmates, but that method was painfully slow.

If they wanted to quickly increase viewership and raise their pay tier, they had to come up with another way to promote.

“How about we go to the school gates and promote there? We can wait until school lets out. There’ll definitely be lots of parents picking up their kids. That’s the perfect time to spread the word.”

Liu Weiwei suggested eagerly.

Those parents picking up their kids were all potential viewers. They only needed to reach a thousand people to unlock the next pay tier—200 yuan per hour.

If they streamed for four hours a day, that would be 800 yuan a day.

In a month, that’s 24,000 yuan!

How could that kind of income not be tempting?

Yang Yaoyao listened to Liu Weiwei and fell into thought. Promoting at school gates and talking to parents as they picked up their kids was definitely a good idea.

But if they relied solely on talking, it would be inefficient.

After all, they’d have to explain Boring Short Video to each person individually. Not only was that time-consuming, but after a while, even they would get tired of repeating themselves.

It might be better if…

A thought struck Yang Yaoyao. She looked up at Liu Weiwei.

“Promoting Boring Short Video at school gates is a great idea, but if we rely only on talking, it’ll be exhausting and slow. Instead, why don’t we go to a print shop and make some flyers? We can clearly explain what Boring Short Video is and what the educational live streams are about right on the flyer.”

“That way, we can just hand out flyers and give a brief explanation. We could probably cover one school a day.”

“Yes! Flyers!”

Liu Weiwei’s face lit up with excitement. If they printed enough flyers and kept at it for a while, they could probably hit up every school in Linshui City. By then, their pay tier might even reach the third level.

That would mean over 30,000 yuan a month.

And that’s just for working four hours a day.

She had never even dared to dream of this. It was only now that she realized just how generous the Boring Short Video platform really was.

She had done her homework beforehand and knew that upgrading the pay tier for Live Streaming was notoriously difficult.

It was closely tied to one’s educational background, qualifications, and personal knowledge base. In fact, moving up to the third tier required passing specific exams and evaluations.

If you failed those assessments, even if your Live Streaming room had a million followers, you still wouldn’t be allowed to raise your rates.

But now, all they had to do was attract more viewers to their Live Streaming sessions to increase their earnings. That was undeniably much simpler.

Liu Weiwei felt a surge of joy in her heart. She knew she had to seize this opportunity.

“Let’s get the content for the promotional flyers done first, then head to the print shop to get them printed.”

As Yang Yaoyao spoke, she had already opened her laptop. It was a new one she had just bought over the past couple of days, paid for with money earned from Live Streaming, along with some of her own savings.

By now, she was confident that Boring Short Video was a reliable platform.

With that assurance, she had no more doubts and went ahead and bought a computer. It would make Live Streaming much more convenient.

…………

At the Pet Park,

Pang Tao and Xu Zhengming stood in front of a construction crew. The ground before them had already been laid with the foundation.

“Gentlemen, please take a look. This is the rendering of the castle I designed based on your specifications.”

A middle-aged man wearing glasses handed a tablet to Pang Tao and Xu Zhengming.

Pang Tao took the tablet and began reviewing the images with Xu Zhengming.

Displayed on the screen were several architectural renderings of a castle. The roof had rounded spires, and there was an old-fashioned clock design. The overall color scheme was a gothic off-white.

In terms of structure, the design matched their expectations for a castle. But when it came to the details and color palette, it didn’t quite hit the mark.

After all, what they were building was a Cat Castle.

And since it was for cats, it needed to be cute and warm in tone.