Chapter 300: Expanding from a Single Point

Chen Mo finally let out a sigh of relief. Though it hadn’t fallen to the original target, as long as the Coffee Shop was operating at a loss, that was good enough.

Once the Coffee Shops in Beijing opened and the number of locations increased, the accumulated losses would become a significant figure.

So, this Nanhe Coffee incident turned out to be a close call, but ultimately harmless.

Looking at the situation now, every aspect of the company’s development was still under his control.

Even Blue Film Studios had gotten on track. The production crew had already taken eighty million and gone off to splurge.

The Clothing Factory had entered the reconstruction phase, and most of the revenue from the games was being funneled into it.

He did a rough estimate—rebuilding the factory would require several hundred million.

Meanwhile, five new Coffee Shops were being opened in Beijing every month.

Add to that employee salaries, taxes, procurement costs, utilities, and other living expenses…

At present,

The combined income from *Extreme Survival* and *Tianlong* could just barely cover all of it.

However, after Heavenly Pavilion hosted the offline tournament for *Extreme Survival*, the game’s revenue would likely increase.

So, to be on the safe side, he still needed more ways to spend money—more money-burning industries to drain the System Funds.

Oh, right.

Boring Short Video was still recruiting streamers. He’d have to tell Li Shen to ramp up the recruitment process. Only with enough streamers could he burn through more System Funds.

In Chen Mo’s eyes, Boring Short Video had tremendous potential.

He had checked the platform’s data a few days ago—there were already more streamers than users.

That kind of ratio was unheard of on any other short video platform.

More streamers than users—how could a platform like that possibly make money?

Which was exactly why, if Boring Short Video was managed properly, it could definitely become one of his most effective money-burning ventures.

Chen Mo thought to himself with satisfaction.

…………

23rd Floor,
Boring Short Video.

Inside the manager’s office.

Li Shen looked over the report just delivered by his staff. His eyebrows lifted slightly at the numbers.

This report was something he had asked his team to compile—data on academic subject-based live streaming. Just a few days ago, a streamer named Liu Weiwei from a teachers’ college had called him.

She said that more and more parents were watching their live streams, and they were having trouble keeping up with all the questions.

She asked if the platform was still recruiting streamers. If so, she and her classmates could bring in more students from their university to join the platform.

He agreed without hesitation.

After all, the platform was always recruiting streamers, and right now, the academic subject streams were getting the best response. Every time they went live, tons of parents tuned in.

He also found out that the reason so many parents were watching was because Liu Weiwei and her classmates had shared the stream links in several tutoring group chats.

Gradually, parents started paying attention, and through word of mouth, the viewer count naturally began to grow.

He told them that they could absolutely recruit more academic streamers and encouraged them to spread the word to more parents.

Of course, it wasn’t just free promotion. As long as the total number of viewers for academic subject streams reached a certain threshold, he would raise the pay rate for the two streamers.

Hourly streaming rates: 100–200–300–400, in four tiers.

As the total viewer count increased, the rate would bump up accordingly.

Giving a pay raise to two streamers was barely a drop in the bucket for Boring Short Video.

But that raise would boost their motivation to promote the platform.

As long as they pushed hard, more streamers would join in, and more parents would tune in to these academic streams.

If this kept up,

Even if Boring Short Video as a whole didn’t blow up, the academic subject live stream section definitely would.

With that in mind, he laid out a strategy.

Start small and expand—he didn’t need every type of live stream to go viral. He just needed the academic subject streams to catch fire first.

Once that happened, any household with children would likely hear about Boring Short Video.

And from there, other family members might download the app too.

Bit by bit, Boring Short Video would gradually enter the public eye. Eventually, other live streaming categories would get pulled up along with it.

Of course,

All of this hinged on the success of the academic subject live streams.

Ever since that phone call with Liu Weiwei, he had been keeping a close eye on the data for that section.

There were now over 20 academic streamers on the platform.

And the number of parents watching was steadily increasing—already over two thousand.

According to the trend line in the data, viewership for academic subject streams was on a clear upward trajectory. That meant Boring Short Video was still spreading.

As long as that trend continued, the academic subject section was bound to explode.

Li Shen thought to himself with quiet confidence.

*Knock knock knock!*

Wu Yu pushed the door open, a look of excitement on his face.

“I’ve got a great idea!”

Seeing Wu Yu so hyped, Li Shen asked curiously,

“What’s got you so worked up?”

“How Boring Short Video can make money!”

Wu Yu sat down directly across from Li Shen, eyes gleaming with excitement.

“Look, Boring Short Video has been constantly recruiting streamers, and they’re shelling out a ton of money every day. If it keeps going like this—money out, none coming in—it’s obviously not sustainable.”

“I’ve been thinking about this for days, and just now, I finally came up with an idea.”

“What idea?”

Seeing the mysterious look on Wu Yu’s face, Li Shen’s interest was piqued.

It was true—Boring Short Video was bleeding money with no revenue in sight. But there wasn’t much they could do about it. The platform didn’t have much traffic yet, so they couldn’t implement any of the usual monetization strategies for short videos.

They had no choice but to wait until the platform took off.

“Livestream e-commerce.”

Wu Yu said it with complete seriousness.

Li Shen’s face fell in disappointment.

Livestream e-commerce.

Yeah, he knew about that. Selling products during livestreams could definitely bring in revenue for the platform.

But the problem was—they didn’t have the traffic. No viewers, no sales.

“I know selling stuff makes money, but with our current traffic, there’s no way we can move any products.”

“I get that. But there’s one area where we absolutely can.”

Wu Yu smiled slightly and went on.

“Our Academic Subject Livestreams—they’ve got a solid audience. We can target those viewers.”

“Most of the people watching those educational streams are parents—probably 99% of them. So during the livestreams, we can sell school supplies, practice books, that kind of thing.”